Personalization, Texture, and Rustic Charm- Trends in 2025 (Part II)
- Diana Pierce
- Feb 6
- 3 min read
Floral design in 2025 continues to bloom with creativity!
This year is all about unique, personal expressions, with a focus on texture and a rustic, roadside charm. After such a rich discussion with floral experts, I’ve split their insights into a two-part series. Let’s dive into Part 2 and explore what’s trending this year.
Jamie McLaughlin: Lead Floral Designer, Bachman’s
Jamie McLaughlin shared two prominent trends for 2025: rustic charm and spa-inspired simplicity.
“In 2025, personalization is everything—people want floral designs that reflect their individuality. One popular trend is going off-grid. Think wildflowers, dried stems, and casual roadside-inspired arrangements. It’s rustic country living, captured in a vase.”
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On the opposite end of the spectrum, simplicity and serenity take center stage.
“We’re seeing a spa vibe emerge—soft pastel blooms, transparent containers, and an emphasis on water and light. It’s all about creating a natural, calming environment.”
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Laura Betker Kubes: Owner, Hidden Springs Peony Farm
Hidden Springs Peony Farm in Minnesota continues to see high demand for coral and yellow peonies, with woody tree peonies gaining popularity. Laura Betker Kubes, who you might recognize from Grow With KARE, is passionate about these unique peonies.
“Tree peonies are simply stunning. They don’t die back each year, and their woody stems form beautiful shrubs. They bloom earlier than herbaceous varieties, are fragrant, and add a striking presence to any garden.”
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Sandy Schroeck: Floral Education Specialist and Trend Consultant, Len Busch Roses
Sandy Schroeck, AIFD, PFCI, CFD, is an award-winning designer and educator with over 25 years of experience in the floral industry. She began our discussion with insights on the Pantone Color of the Year: Mocha Mousse.
“There are quite a few roses now in brown tones, like Sahara, that have been popular for a couple of years. Brown is such a grounding earth tone, but this year it’s being elevated. Designers are pairing it with blushes, lavenders, and even coral shades to create a sophisticated and one-of-a-kind aesthetic in floral arrangements.”
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Sandy also highlighted the global availability of flowers, which allows florists to experiment beyond traditional seasonal blooms.
“I’m encouraging florists to think beyond the classic red rose in February. Try alternative colors and vase shapes.
Carol Borich: Lake Superior Rose Society
For rose enthusiasts, Carol Borich of the Lake Superior Rose Society highlights the hardy Cherry Frost rose, a standout climber in Minnesota’s climate.
“Cherry Frost is disease-resistant and vibrant. It’s the first to bloom in spring and the last to bloom in fall—even after nights below freezing. It’s vigorous, beautiful, and perfect for floral arrangements. Its only drawback? No fragrance.”
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And Finally: Freshly Picked
Mark your calendars for National Seed Swap Day on January 25th!
It’s a wonderful nod to the history of seed trading. Head to Three Rivers Park District, where Gale Woods Farm and Richardson Nature Center are celebrating with events. Registration is required, but you can also pick up a free native seed packet at the Visitor Center while supplies last. These wildflower seeds, handpicked and packaged by volunteers, are perfect for gardeners looking to cultivate heirloom varieties.
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One more thing - Please join Scott and me at the U of M Arboretum Art Sale on February 15th and 16th to explore stunning floral art in bloom! Click on the link above for more details.
Coming Up:Valentine’s Day lore is blooming in the next newsletter! Roses reign as the #1 flower of romance, but did you know Cleopatra used roses to enchant her lovers? Discover the timeless allure of roses this February 5th!
See you next time as we Bloom Together Through Every Season!#BloomWithMe
Diana
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